The Future of Wellness

338% Revenue Growth 

The goals:

  • Integrate a new brand style
    into email journeys to
    communicate the quality
    & character of offering
  • Manage communications
    with existing customers to
    maximise retention
  • Deliver commercial returns to
    support the brand’s growth
  • Maximise the value of
    automation to support the
    development of the business

What we did:

  • Designed a series of processes to
    support customer onboarding and
    promote retention
  • Implemented a marketing
    automation platform & led on
    integration with other systems
  • Designed & implemented a data
    segmentation & targeting strategy
  • Built, launched & managed a
    series of automations to support
    both customer acquisition &
    retention activity

The results:

  • Customer churn rate reduced by
    27.6% year on year
  • 338% increase in monthly
    recurring revenue over 12
    months to September 2020
  • Average communications
    engagement rate of 76.23%
  • Segmented & migrated 15K client
    records into the new processes
  • Built a reporting dashboard
    to provide visibility on key
    metrics in the business

“The Airbase team have done an excellent job. We targeted increases in retention and
I’m pleased with the progress we’ve made, without additional demands on resources.”
Simon Goff CEO, LYMA

"We plan to reinvest the time saved into additional scopes of work with Airbase to continue to make things even better for our team & customers."

Russell Groves, Training Sensei

"Having somebody with experience over multiple industries and campaigns has been invaluable for us."

Jon Paton, Periscope Wealth

"I’d pay whatever it took for Airbase to do their magic. They’re excellent."

James Welch, Embryo Digital

"Their advice & expertise in translating our product for the market has been invaluable & generated fantastic results."

Arif Ramadan, Hartwyn

 How can we help you?

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