The goals:

• Integrate a new brand style
  into email journeys to
  communicate the quality
  & character of offering
• Manage communications
  with existing customers to
  maximise retention
• Deliver commercial returns to
  support the brand’s growth
• Maximise the value of
  automation to support the
  development of the business

What we did:

• Designed a series of processes to
  support customer onboarding and
  promote retention
• Implemented a marketing
  automation platform & led on
  integration with other systems
• Designed & implemented a data
  segmentation & targeting strategy
• Built, launched & managed a
  series of automations to support
  both customer acquisition &
  retention activity