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WTF is sales & marketing automation?

So, what exactly is marketing automation?

Marketing automation leverages tech to deliver results predictably and at scale. All the tasks that your team couldn’t find the time to do before can now become a consistent part of a reliable process, freeing you up to focus on other – more lucrative – areas of your business.

It’s no excuse for your marketers to kick back and relax though. Automation still needs a pair of steady hands if you hope to seize all the benefits. Plus, you’ll need a strategy to underpin it.

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What you need to know

Automation isn’t without its challenges. Before you adopt it, you’ll need to consider that:

  • There are over 7,000 marketing technology solutions on the market – most won’t be relevant to you
  • Automation done badly causes more harm than good – without the right content, context and timing, anyone that doesn’t yet know you will disregard your emails
  • 73% of captured leads are then lost by failing to follow-up – only quality automation will help you retain them

Address all three, and you can expect to see a 341% increase in opportunities. But that’s just the beginning…

What next?

Depends on where you are in your automation journey. If you’re in the early stages of adoption, or just starting to think about it, we’ve got the perfect service to help you on your way:


Familiar with automation but unsure how it can work for you?

Our discovery process drills down into your business model, objectives and processes. We’ll work with you and your team to explore where automation might fit into the picture – now and in the future. 


"We plan to reinvest the time saved into additional scopes of work with Airbase to continue to make things even better for our team & customers."

Russell Groves, Training Sensei

"Having somebody with experience over multiple industries and campaigns has been invaluable for us."

Jon Paton, Periscope Wealth

"I’d pay whatever it took for Airbase to do their magic. They’re excellent."

James Welch, Embryo Digital

"Their advice & expertise in translating our product for the market has been invaluable & generated fantastic results."

Arif Ramadan, Hartwyn

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