For me marketing automation represents endless possibilities. It’s an exciting & fast-moving space to be in.
Not only is it growing at a rate of over 19% per year, but investment in marketing automation technology is expected to double over the next 5 years and become a $25 billion industry.
Many companies already realise that in today’s competitive market, traditional marketing approaches on their own are not enough to grow a business. You need to combine strategy, creativity and technical expertise to remain profitable as you grow.
The magic happens when you blend old-school marketing & new-world technology in the right way.
At Airbase we deliver culture-led and experience-led, not technology-led, automations for this exact reason.
You see, it’s not the technology that makes an automated process successful.
You need to focus on the client’s experience of that process & how it influences their relationship with your business. Without human-focused communication skills & a holistic approach to the client journey your strategy will fall flat.
Originally posted by Phil Slorick on LinkedIn