I didn’t choose marketing – I fell into it

man falling through the air

I cut my teeth as a marketer at Durham University (Hatfield College) where I studied music. The short amount of tuition time left ample room to get involved in promoting concerts & ultimately start my own music promotions venture.

My first job was with the Royal Liverpool Philharmonic Orchestra, in the marketing department, where I produced concert programmes in the early days of desktop publishing.

This was when I fell in love with the mixture of marketing & technology. I loved telling stories through the programmes & engaging concertgoers in the experience of the music.

27 years on, my work is still about engaging customers in an experience. And marketing automation represents a world full of possibilities.

The marriage of old-school marketing principles & new-world technology is genuinely exciting (it’s one reason why AutomationBase isn’t just about the tech).

We blend strategy, creativity & technical expertise to design culture-led & experience-led automations, and build a personalised process that:

– Connects a brand with its customers

– Grows loyalty and repeat business

– Saves our client time and money.

Originally posted by Phil Slorick on LinkedIn


Latest Posts

Enjoying the blog?

Be the first to know when it updates.

Fill in your details below to receive notifications every time we post a new blog.

"*" indicates required fields

First Name*
This field is for validation purposes and should be left unchanged.