I didn’t choose marketing – I fell into it

man falling through the air

I cut my teeth as a marketer at Durham University (Hatfield College) where I studied music. The short amount of tuition time left ample room to get involved in promoting concerts & ultimately start my own music promotions venture.

My first job was with the Royal Liverpool Philharmonic Orchestra, in the marketing department, where I produced concert programmes in the early days of desktop publishing.

This was when I fell in love with the mixture of marketing & technology. I loved telling stories through the programmes & engaging concertgoers in the experience of the music.

27 years on, my work is still about engaging customers in an experience. And marketing automation represents a world full of possibilities.

The marriage of old-school marketing principles & new-world technology is genuinely exciting (it’s one reason why AutomationBase isn’t just about the tech).

We blend strategy, creativity & technical expertise to design culture-led & experience-led automations, and build a personalised process that:

– Connects a brand with its customers

– Grows loyalty and repeat business

– Saves our client time and money.

Originally posted by Phil Slorick on LinkedIn

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