It’s an important decision.

It is so important that it’s often the difference between poor and excellent customer experiences.

We’ve already put together the Things To Consider When Choosing Your B2B Sales Automation Software. And in this article, we recommend three of our favourites for B2B businesses.

There is an array of platforms out there. And we always recommend trying out a few before making long-term commitments. With many of them offering free trials or low-entry prices, it’s easy to have a play around and see which you prefer.


What is Sales Automation Software?

Sales automation software allows businesses to manage, track and optimise their sales activities. It helps businesses to standardise tasks and create a variety of sales reports. Or as inbound marketing and CRM giants HubSpot put it:

“Sales automation software takes the manual, time-consuming tasks sales reps, managers, and leaders do on a daily, weekly, or monthly basis and automates them.”


The Best B2B Sales Automation Software

Your decision of which sales automation software you choose is largely down to your business needs. So in no particular order, here are our top picks when it comes to choosing your B2B sales automation software.


Why choose ActiveCampaign?

ActiveCampaign is an easy-to-use and flexible solution. It has great features for all levels of expertise. The platform includes a visual drag-and-drop automation creator and is perfect for mapping a pipeline. ActiveCampaign offers all the features you expect, like campaign scheduling and data capture. It’s easy to set up triggers and create simple and more complex automations, including intelligent predictive functionality with their more advanced plans.


How much does ActiveCampaign cost?

Like most platforms, ActiveCampaign has a range of price plans. For sales automation, their lowest-priced plan is $49 per month (paid annually) and their most advanced plan starts at $229 per month. For a breakdown of features and full comparison, visit the ActiveCampaign pricing page. There is a free trial too, so it’s worth giving it a whirl!


Why choose Infusionsoft by Keap?

Infusionsoft by Keap is perfect for the smaller business. It’s a great solution for e-commerce businesses, marketing agencies, and retailers. Like ActiveCampaign, it has built-in CRM functionality and it also provides easy-to-use automation builders.


How much does Infusionsoft by Keap cost?

Infusionsoft by Keap is a little more expensive than many of the other entry-level plans. It does come with a free trial though. Plans start at $199 per month and up to $399 per month. For the latest prices, see their price plan page.

 

Why choose HubSpot?

HubSpot has everything a B2B business needs to build an inbound marketing strategy. Similar to our other picks, HubSpot ticks the ‘must-have’ boxes. It’s easy to create content, design automation journeys and manage your customer data. And you can do it all in one place. With built-in calendars and email workflows, it is a great all-rounder for B2B businesses.


How much does HubSpot cost?

Plans start from completely free to $3,500 per month. With a higher price tag, come some advanced and intelligent features. Their Enterprise package (their most expensive plan) offers YouTube and Google Search Console integration.

For a full comparison, visit the HubSpot prices page.


Still undecided?

Do you want free automation advice tailored to your business needs? Then please get in touch with us today.

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