Everything You Always Wanted to Know…

Marketing automation is much more than email marketing.  Yet, as it’s one of the easiest and most well-known automations to put in place, we often find ourselves fielding email-related questions. And, here are the answers to four of the most frequently asked. How many...

What does a typical deadline look like from one of your clients? Do 1-hour deadlines sound familiar? Or maybe a day or a week turnaround time if you’re lucky? It’s the industry we’re in. The dreaded ‘ASAP’ deadline we all see every day in emails from clients. And,...

Before we dive into our three-step strategy, let’s start with one question:  Why bother with marketing automation in the first place? Well, here are a few reasons why. You can... Improve targeting of your marketing messages Deliver an improved customer experience Get...

When someone unsubscribes from your lists, it’s often a sign that they don’t like you, your brand or what you want to say. They’ve gone from opting in (caring about what you have to say) to opting out (not caring about what you have to say). And that can feel like a...

Every day, we talk to marketing professionals and business owners. We talk about sales and marketing automation: what it is; what software is out there; and challenges faced with marketing automation.  But why do businesses choose to use automation as part of their...

It's a questions we're often asked: what's the first step with automation? Where should I start? Well, before any automation can happen, it’s vital to define your goals.  Without that, you’re falling at the first hurdle. As someone once said: “A goal properly set is...

 Can any digital or marketing agency build automations? Why should I use a specialist?  Marketing automation is a specialism. It’s both a strategic and practical specialism.  And as with all specialisms, specialists should take the reins. Remember that marketing...

What is your value proposition? The value proposition is the reason customers choose you above your competitors. It’s the promise you make to your customer and the reason your target audience stick around to find out more. It’s not an official business need, like a...

Automating your marketing is a great way to streamline, simplify and measure processes. You can increase revenue and create more productive and impactful marketing. There are a few things to consider when getting started with marketing automation. But before you dive...

Ever thought of taking the plunge into podcast creation? The web (and the minds of customers) are filling up with written and video content across the web. This has created a juicy gap in the market for sound-based marketing activity. And more specifically, podcasts....

Email is still the most commonly-used channel in marketing automation. But what is the best practice when it comes to automating email? And how can you maximise the return you get from your email activity? This article focuses on triggered and automated emails, rather...