Email is still the most commonly-used channel in marketing automation. But what is the best practice when it comes to automating email? And how can you maximise the return you get from your email activity? This article focuses on triggered and automated emails, rather...

Planning is key when it comes to maximising your marketing efforts. And automation is no exception. Here are the four key steps to automation success. Decide What Needs Automating Automation helps with simplifying recurring, repetitive tasks for sales and marketing...

Social media marketing can be powerful. You can target customers based on their interests, location, age, behaviour and more. And better still, you can capture them at a time when they’re not too busy... You have their attention. Social media marketing allows you to...

People forget what you say and what you do, but they will never forget how you make them feel. Let’s think about that for a second. 9 out of 10 websites will talk about how their brand is ‘trustworthy’, ‘customer focused’ and how they ‘go the extra mile’. But how can...

What is Marketing Automation and How Does It All Work? Here at Airbase, we talk a lot about the specifics of marketing automation. But in this article, we’re going to take a step back. We’ll look at what marketing automation is generally and what channels we can use....

Marketing Automation Software: Does it help or is it hype? Being a marketing automation agency, you may already know where we stand... But in this article, we want to explain why it can help your business. So here goes.   What Is Marketing Automation Software?...

4 Latest Ways to Get & Keep Customers Automatically As technology gets smarter, so do the automation tactics that marketers deploy.  But what are the latest trends in marketing automation? And what can we expect more of in the years to come?   Online Chat...

When launching a marketing campaign, you must decide: Who are you going to target? What are you going to say? How are you going to say it? And how you will measure performance? The answers are in the data. Reliable and insightful data is what drives automation. It...

What Are The Problems In Marketing Automation? We often talk about the great benefits to implementing sales and marketing automation processes, but what are the problems and challenges it can bring?  Here we look at the most common challenges businesses face with...

Is marketing automation suitable for B2B businesses (that’s businesses that sell to other businesses)? Short answer: Absolutely! B2B marketing automation can be very powerful, particularly for objectives like growing contact lists, converting leads and increasing...

How well do you look after your existing clients?  The principles of client retention remain the same, but how can we use marketing automation to improve client loyalty and retention? Here are five ways to do exactly that: Make the perfect first impression Whatever...

Mautic is an open-source marketing automation platform. It’s also completely free if you use the self-hosted version (a cloud-hosted paid version is available too). So how good is it and is it right for your business and skill set? Mautic is often mentioned in the...