Choosing the right sales and marketing automation technology is key to how effective your operations become, particularly with your customer communications strategy. That’s why it’s a decision worth putting some thought into. We thought it would be useful to compare two of the common options: Mailchimp and Infusionsoft by Keap, to help you make your mind up.

 

Infusionsoft by Keap

Who is it best for?

Infusionsoft by Keap is designed for the smaller businesses, web-based businesses, retailers, service providers and marketing agencies.

How much does it cost?

Starting at $199 per month, plans vary depending on many factors, including the number of contacts you wish to manage, the number of emails you wish to send, to name a few. Here’s a breakdown of their price plans.

What can you achieve?

Use Infusionsoft by Keap to increase sales and manage all of your business data. It’s also a great platform for those wanting to save time spent on mundane tasks throughout the workday.

Why choose Infusionsoft by Keap?

It provides an easy-to-use workflow setup and if used correctly, can help you grow sales in an organised but speedy fashion.

Mailchimp

Who is it best for?

Mailchimp is perfect for freelancers, smaller businesses and contractors who love to communicate with their audience by email.

How much does it cost?

Plans start from completely free. The free option allows you to send up to 12,000 emails per month, making it an ideal, risk-free solution to try out with no initial financial investment.

What can you achieve?

Mailchimp is an email marketing software platform designed to help you build and manage lists of contacts, and build email campaigns to send to them. It’s easy to use, and with the drag-and-drop email builder there’s no need to hire specialist email designers.

Why choose Mailchimp?

It’s free to get started and if your chosen channel is email only, then it’s a really easy way to manage your contacts and launch eye-catching, easy-to-build email campaigns.

Have you made your mind up?

There are many other options out there, which may be even more suited to your business. So if you’re still a little confused, then please get in touch.

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