I cut my teeth as a marketer at Durham University (Hatfield College) where I studied music. The short amount of tuition time left ample room to get involved in promoting concerts & ultimately start my own music promotions venture.
My first job was with the Royal Liverpool Philharmonic Orchestra, in the marketing department, where I produced concert programmes in the early days of desktop publishing.
This was when I fell in love with the mixture of marketing & technology. I loved telling stories through the programmes & engaging concertgoers in the experience of the music.
27 years on, my work is still about engaging customers in an experience. And marketing automation represents a world full of possibilities.
The marriage of old-school marketing principles & new-world technology is genuinely exciting (it’s one reason why AutomationBase isn’t just about the tech).
We blend strategy, creativity & technical expertise to design culture-led & experience-led automations, and build a personalised process that:
– Connects a brand with its customers
– Grows loyalty and repeat business
– Saves our client time and money.
Originally posted by Phil Slorick on LinkedIn