That’s the central message of Disney’s recent movie Christopher Robin, which my 2 boys and I went to see last week.

It’s an entertaining film – Winnie the Pooh & friends are expertly & charmingly recreated – and it’s musings from the “bear of very little brain” that provide much of the story’s motivation.

Including: “Doing nothing often leads to the very best of something.”

It’s a line that strikes a chord with me because the idea of doing ‘nothing’ to achieve something remarkable is kind-of what marketing automation brings to a business.

(Yes I know I’m hijacking the quote to make a point. So sue me.)

Of course it takes time, effort and careful planning to implement an automated process properly – especially so it doesn’t FEEL automated. But that up-front investment is well worth it.

Because once it’s done and running quietly in the background, the return on investment will be enormous with very little additional effort. It really will feel like you’re doing nothing and getting the best of something in return.

Often all it takes to get started is recognition of the opportunities you’re missing and a willingness to embrace a different approach.

What elements of your business would benefit from a new approach?

Originally posted by Phil Slorick on LinkedIn

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