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The 2020 Marketing Checklist For Marketing Newbies (And Experts!)

The 2020 Marketing Checklist For Marketing Newbies (And Experts!)

Marketing can be a risky business.  And even more so for those businesses who don’t have a dedicated marketing budget. If you’re new to marketing or want to spend your money a little bit wiser, then here are the key questions to ask. Answering them will allow you to...

4 Email Marketing Questions: Answered

4 Email Marketing Questions: Answered

Marketing automation is much more than email marketing.  Yet, as it’s one of the easiest and most well-known automations to put in place, we often find ourselves fielding email-related questions. And, here are the answers to four of the most frequently asked. How many...

Why Marketing Agencies Need Automation

Why Marketing Agencies Need Automation

What does a typical deadline look like from one of your clients? Do 1-hour deadlines sound familiar? Or maybe a day or a week turnaround time if you’re lucky? It’s the industry we’re in. The dreaded ‘ASAP’ deadline we all see every day in emails from clients. And,...

Marketing Automation: The 3 step strategy

Marketing Automation: The 3 step strategy

Before we dive into our three-step strategy, let’s start with one question:  Why bother with marketing automation in the first place? Well, here are a few reasons why. You can... Improve targeting of your marketing messages Deliver an improved customer experience Get...

How To Minimise Your Email Unsubscribes

How To Minimise Your Email Unsubscribes

When someone unsubscribes from your lists, it’s often a sign that they don’t like you, your brand or what you want to say. They’ve gone from opting in (caring about what you have to say) to opting out (not caring about what you have to say). And that can feel like a...

4 Ways to Tell You Need Marketing Automation

4 Ways to Tell You Need Marketing Automation

Every day, we talk to marketing professionals and business owners. We talk about sales and marketing automation: what it is; what software is out there; and challenges faced with marketing automation.  But why do businesses choose to use automation as part of their...

What’s the First Step in Setting Up an Automated Process?

What’s the First Step in Setting Up an Automated Process?

It's a questions we're often asked: what's the first step with automation? Where should I start? Well, before any automation can happen, it’s vital to define your goals.  Without that, you’re falling at the first hurdle. As someone once said: “A goal properly set is...

Why use a marketing automation specialist

Why use a marketing automation specialist

 Can any digital or marketing agency build automations? Why should I use a specialist?  Marketing automation is a specialism. It’s both a strategic and practical specialism.  And as with all specialisms, specialists should take the reins. Remember that marketing...

What Marketing Isn’t

What Marketing Isn’t

Every day there are more posts, blogs and articles telling us what marketing is.  So we thought we'd flip it on its head.  Fewer marketing professionals are taking up board positions these days, and we wonder why… It may be that the perception of marketing within...

The Importance of Customer Experience

The Importance of Customer Experience

What is your value proposition? The value proposition is the reason customers choose you above your competitors. It’s the promise you make to your customer and the reason your target audience stick around to find out more. It’s not an official business need, like a...

The Myths Of Marketing Automation

The Myths Of Marketing Automation

Automating your marketing is a great way to streamline, simplify and measure processes. You can increase revenue and create more productive and impactful marketing. There are a few things to consider when getting started with marketing automation. But before you dive...

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