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Everything You Always Wanted to Know...
What is Marketing Automation?
What is Marketing Automation and How Does It All Work? Here at Airbase, we talk a lot about the specifics of marketing automation. But in this article, we’re going to take a step back. We’ll look at what marketing automation is generally and what channels we can use....
Marketing Automation Software: Does it help, or is it hype?
Marketing Automation Software: Does it help or is it hype? Being a marketing automation agency, you may already know where we stand... But in this article, we want to explain why it can help your business. So here goes. What Is Marketing Automation Software?...
New Automation Techniques
4 Latest Ways to Get & Keep Customers Automatically As technology gets smarter, so do the automation tactics that marketers deploy. But what are the latest trends in marketing automation? And what can we expect more of in the years to come? Online Chat...
Why data is so important in Marketing Automation
When launching a marketing campaign, you must decide: Who are you going to target? What are you going to say? How are you going to say it? And how you will measure performance? The answers are in the data. Reliable and insightful data is what drives automation. It...
Problems with Marketing Automation
What Are The Problems In Marketing Automation? We often talk about the great benefits to implementing sales and marketing automation processes, but what are the problems and challenges it can bring? Here we look at the most common challenges businesses face with...
How to Grow Your B2B Business with Marketing Automation
Is marketing automation suitable for B2B businesses (that’s businesses that sell to other businesses)? Short answer: Absolutely! B2B marketing automation can be very powerful, particularly for objectives like growing contact lists, converting leads and increasing...
5 Ways to Improve Retention with Marketing Automation
How well do you look after your existing clients? The principles of client retention remain the same, but how can we use marketing automation to improve client loyalty and retention? Here are five ways to do exactly that: Make the perfect first impression Whatever...
Mautic marketing automation platform: How does it compare?
Mautic is an open-source marketing automation platform. It’s also completely free if you use the self-hosted version (a cloud-hosted paid version is available too). So how good is it and is it right for your business and skill set? Mautic is often mentioned in the...
Marketing Automation: Who is it for? And why is it used?
Who needs marketing automation? Marketing automation is for anyone who wants to streamline and advance their marketing efforts. Businesses can operate smarter. And marketers can do less of the boring stuff, and focus more on strategy. You can schedule emails for the...
How Does Marketing Automation Work Before, During and After Conversion?
We talk a lot about marketing automation processes. But how and when should we use them to close the sale? Whatever your sales or marketing goal, there are three steps to marketing automation: Before, during and post-conversion. How does marketing automation work...
Why satisfaction’s not enough when it comes to customer retention
How satisfied are your customers with your service? Did you know that 60-80% of customers who say they’re satisfied do not buy again? So the better question might be: How connected are you with your customers? And here’s why... Customers don’t repurchase on their...
Will Marketers Be Automated Out Of A Job?
Uh oh... The robots are taking over again! Self-service checkouts in supermarkets. Pay-at-pump options at petrol stations. ATMs on every high street. In this digital age, we're surrounded by automation. And the worry that technology is stealing jobs from helpless...