Everything You Always Wanted to Know…

If you’re even slightly interested in marketing automation, you’ve probably heard of ActiveCampaign. It’s fast becoming one of the most popular automation platforms available, due to its excellent features for automating email (and other things) to various levels of...

Are you having trouble finding a perfect match when it comes to customers converting from lead data? Email marketing can be one of the most effective ways to reach new leads already showing interest in your business, particularly if they’ve provided their details...

Cart abandonment. Two words that can send shivers up any online business owner’s spine. (Shudder.) As untouchable as the ecommerce industry seems right now with it's boom in popularity, it is not without its problems, and cart abandonment is one of the biggest. So big...

Automation and sales technology go hand-in-hand when it comes to growing a successful ecommerce business.  Chances are you’ve got basic automation processes in place, like checkout notifications to customers, updating inventory based on orders and billing receipts for...

Here at Airbase, we love all things marketing. We constantly talk to fellow professionals and take pride in keeping up to date with key trends.  So much so, we wanted to share a snippet of where we think marketing is headed.   Trend 1: Online Quality Video...

If your only priority is lead generation, you’re going to lose out on a lot of leads. Ironic, we know.  But rather than constantly scramble around for new opportunities, you should instead turn your attention to the contacts with a longer lead life cycle – it’s the...

We’ve all been there: face pressed against the glass ceiling, struggling to scale upwards but with no idea of what’s holding us back. In truth, this is largely caused by the processes you do or don’t have in place. Occasionally, you just have to take a step back and...

There’s no shortage of reasons to reduce your marketing at the moment. Between the pandemic, economic uncertainty and the lockdown, patience really is a virtue. But that doesn’t mean you should take a break.  Only 8% of consumers think that businesses should stop...

Wealth management company Periscope Wealth discovered Airbase at a turning point in their business.  Their previous sales and marketing campaigns had largely been outbound - usually telesales - and their lead management was informal. They knew that technology could...