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Everything You Always Wanted to Know...
4 Ways to Tell You Need Marketing Automation
Every day, we talk to marketing professionals and business owners. We talk about sales and marketing automation: what it is; what software is out there; and challenges faced with marketing automation. But why do businesses choose to use automation as part of their...
What’s the First Step in Setting Up an Automated Process?
It's a questions we're often asked: what's the first step with automation? Where should I start? Well, before any automation can happen, it’s vital to define your goals. Without that, you’re falling at the first hurdle. As someone once said: “A goal properly set is...
Why use a marketing automation specialist
Can any digital or marketing agency build automations? Why should I use a specialist? Marketing automation is a specialism. It’s both a strategic and practical specialism. And as with all specialisms, specialists should take the reins. Remember that marketing...
What Marketing Isn’t
Every day there are more posts, blogs and articles telling us what marketing is. So we thought we'd flip it on its head. Fewer marketing professionals are taking up board positions these days, and we wonder why… It may be that the perception of marketing within...
The Importance of Customer Experience
What is your value proposition? The value proposition is the reason customers choose you above your competitors. It’s the promise you make to your customer and the reason your target audience stick around to find out more. It’s not an official business need, like a...
The Myths Of Marketing Automation
Automating your marketing is a great way to streamline, simplify and measure processes. You can increase revenue and create more productive and impactful marketing. There are a few things to consider when getting started with marketing automation. But before you dive...
How To Start A Podcast For Less Than The Price Of Your Average Weekly Shop
Ever thought of taking the plunge into podcast creation? The web (and the minds of customers) are filling up with written and video content across the web. This has created a juicy gap in the market for sound-based marketing activity. And more specifically, podcasts....
6 Ways To Enhance Your Email Marketing Automation
Email is still the most commonly-used channel in marketing automation. But what is the best practice when it comes to automating email? And how can you maximise the return you get from your email activity? This article focuses on triggered and automated emails, rather...
4 Key Steps To Automation Success
Planning is key when it comes to maximising your marketing efforts. And automation is no exception. Here are the four key steps to automation success. Decide What Needs Automating Automation helps with simplifying recurring, repetitive tasks for sales and marketing...
How NOT To Do Social Media Marketing Automation
Social media marketing can be powerful. You can target customers based on their interests, location, age, behaviour and more. And better still, you can capture them at a time when they’re not too busy... You have their attention. Social media marketing allows you to...
How to Earn Customer Trust
People forget what you say and what you do, but they will never forget how you make them feel. Let’s think about that for a second. 9 out of 10 websites will talk about how their brand is ‘trustworthy’, ‘customer focused’ and how they ‘go the extra mile’. But how can...
What is Marketing Automation?
What is Marketing Automation and How Does It All Work? Here at Airbase, we talk a lot about the specifics of marketing automation. But in this article, we’re going to take a step back. We’ll look at what marketing automation is generally and what channels we can use....