Everything You Always Wanted to Know…

Here at Airbase, we love all things marketing. We constantly talk to fellow professionals and take pride in keeping up to date with key trends.  So much so, we wanted to share a snippet of where we think marketing is headed.   Trend 1: Online Quality Video...

If your only priority is lead generation, you’re going to lose out on a lot of leads. Ironic, we know.  But rather than constantly scramble around for new opportunities, you should instead turn your attention to the contacts with a longer lead life cycle – it’s the...

We’ve all been there: face pressed against the glass ceiling, struggling to scale upwards but with no idea of what’s holding us back. In truth, this is largely caused by the processes you do or don’t have in place. Occasionally, you just have to take a step back and...

There’s no shortage of reasons to reduce your marketing at the moment. Between the pandemic, economic uncertainty and the lockdown, patience really is a virtue. But that doesn’t mean you should take a break.  Only 8% of consumers think that businesses should stop...

Wealth management company Periscope Wealth discovered Airbase at a turning point in their business.  Their previous sales and marketing campaigns had largely been outbound - usually telesales - and their lead management was informal. They knew that technology could...

The majority of businesses are proving resilient against the economic pressures of the current pandemic. However, there’s still a great deal of caution being exercised when it comes to preparing for the future. So to create some clarity, we built a quiz that helps...

The great freeze of lockdown is beginning to thaw. Businesses are chomping at the bit to return to normality. But why settle for normality? If lockdown has taught us anything, it’s that we need to be better. Over the past two months, countless businesses have been...

Right now, a lot of businesses are being cautious and putting their growth plans for the year on hold. We get it. The future certainly isn’t what it used to be. But now is the time to refine your strategy – not remove it. If lockdown has a silver lining, surely it’s...

Generating leads can be easy.  But generating high-quality leads is a different matter. Once mastered though, that consistent and predictable stream of contacts is highly valuable. Whatever lead generation channels you opt for, remember the key is to provide value to...

Are you living with this same knot of uncertainty in your gut? These are challenging times. Of course, you hardly need reminding, because you’re living with the reality. The thing is, that knot of uncertainty, that nervous anxiety, comes from a hard-wired response...

“Without data, you are just another person with an opinion.” – W. Edwards Deming In this era of digital marketing, we have more insights than ever before. Think of the best marketers you know, do their decisions come from a place of opinion or insight? By using...